Can Memes Work in B2B Marketing? Absolutely—Here’s How

When you think of memes, you probably imagine viral TikTok videos, funny Twitter posts, or relatable Instagram content. But can B2B marketing benefit from memes? The answer is a resounding yes. While B2B audiences may be more professional, they’re still human—and humans love humor. Here’s how B2B companies can strategically use memes for business.

Why Memes Work in B2B

1. Relatability Builds Connection Even professionals experience the same workplace frustrations, industry trends, or client challenges. Memes that reflect these shared experiences humanize your brand and make it more relatable.

2. Memes Increase Engagement LinkedIn and Twitter audiences engage with content that entertains while educating. A well-timed meme can increase likes, comments, and shares compared to standard posts.

3. Break Through the Noise B2B marketing often suffers from stiff, corporate messaging. Memes cut through the monotony and capture attention in a crowded digital landscape.

Practical Tips for B2B Meme Marketing

1. Know Your Audience

Focus on the pain points, challenges, and humor that resonates with your industry. A meme that hits too broadly may fall flat.

2. Keep It Professional—But Fun

Humor in B2B should be clever, insightful, and relevant—not offensive. Maintain your brand voice while adding a playful twist.

3. Use Industry References

Inside jokes about industry trends, software tools, or client scenarios can foster a sense of community and insider knowledge among your audience.

4. Test and Analyze

Start with one or two meme posts per month. Track engagement metrics to see what resonates before scaling up.

5. Combine Humor with Value

Pair memes with actionable insights, links to resources, or commentary. This ensures your content entertains while still positioning your brand as a thought leader.

For example, take Coyote Promotions.

This is a company that specializes in branded apparel and promotional products. Most of their clients are businesses with $5M+ annual revenues. Their clients are definitely on social media. Adding well-made memes and AI clips about the importance of branded apparel and promotional products could simply keep Coyote top-of-mind throughout the day.

• Your products and photos can be repurposed: Coyote produces dozens, if not hundreds of projects for clients. They could take photos of those items and use AI to create stunning product shots and even commercials to really pump them up on their social media.

• Meme's and AI video instantly grabs attention in a crowded market: Memes and AI-generated videos stop the scroll — they’re fun, fast, and visually different. For Coyote, this could help showcase merch in a way that feels culturally relevant instead of “salesy.”

• Drives organic engagement and shares: Branded memes and short AI clips turn ordinary t-shirts, mugs, or giveaways into shareable moments. This creates word-of-mouth visibility across social platforms without extra ad spend.

• Positions the brand as modern and creative: Using AI video shows clients that the company is forward-thinking and tech-savvy — ideal for attracting marketers, event planners, and younger audiences who value innovation and humor in branding.

Final Thought

Memes aren’t just for B2C brands—they’re a powerful tool for B2B marketing when used strategically. By creating relatable, shareable, and professional humor, B2B companies can humanize their brand, boost engagement, and stand out in a traditionally dry space.

Remember: Even in B2B, a little laughter goes a long way.