5 Brands That Skyrocketed Their Engagement With Memes
- Dave Hecker
- Sep 19, 2025
- 2 min read
In the ever-evolving digital landscape, brands are constantly seeking innovative ways to connect with their audiences. Meme marketing has emerged as a powerful tool, allowing brands to engage with consumers in a relatable and entertaining manner. Here are five brands that have effectively utilized memes to enhance their social media presence:
1. Wendy’s – The King of Sass
Wendy’s Twitter account is legendary for its witty, sarcastic, and often brutal roasts. By fully embracing internet culture, they've positioned themselves as the most entertaining fast-food brand on social media. Their approach is bold, cheeky, and unapologetic, helping them amass a loyal following of fans who eagerly await their next savage tweet.
2. Netflix – Reactive & Relatable
Netflix has mastered the art of meme marketing by aligning its content with popular internet culture. They create memes that resonate with their audience, often reflecting on trending topics or recent releases. This strategy not only promotes their content but also fosters a sense of community among viewers.
3. Domino’s – Speed and Relevance
Domino’s capitalized on the viral "Drake Hotline Bling" meme by editing the image to include their Garlic and Herb dip. Being one of the first brands to jump on this trend, they showcased the importance of speed and relevance in meme marketing. This timely response helped them engage with their audience effectively.
4. Duolingo – The Unhinged Mascot Approach
Duolingo's TikTok strategy involves their mascot, Duo the Owl, engaging in humorous and sometimes chaotic antics. This approach has resonated with Gen Z audiences, making language learning more relatable and entertaining. By adapting to platform-specific cultures, Duolingo has successfully captured the attention of younger users.
5. Aisle – Reinventing Romance
Aisle, a dating app, launched the #FindAnkit campaign, turning a relatable dating app moment into a viral sensation. By blending humor and meme culture, they connected with their audience on a personal level, showcasing the power of relatability in meme marketing.
These examples demonstrate how meme marketing, when executed thoughtfully, can significantly enhance brand engagement. By staying relevant, embracing humor, and understanding their audience, these brands have successfully utilized memes to foster deeper connections with their consumers.
Comments